Hackathon, a partnership opportunity between competitors
Under the slogan “Imagina tu ciudá”, on April 26, 27 and 28, took place in Barranquilla our third Hackathon, an initiative organized with the Chamber of Commerce of Barranquilla, NativApps, Uninorte and Joonik.
During the event aimed at university students from system engineering, electronic engineering, architecture, among others, who came together to propose and design “a digital platform that allows citizens to prioritize the biggest challenges in Barranquilla for Sustainable Development Goals and to propose the most innovative ideas to solve them, within the framework of the 2019 election process”.
Besides the learnings, the Hackathon was an opportunity to reaffirm that competitors can became partners to work for the progress of the city. In this case, NativApps and Joonik, two companies specialized in the mobile app development and web solutions, partnered with successful results.
“We decided to collaborate and work towards generating the ecosystem we need as industry, the one you need as professionals and the same that allows the city to continue growing, improving employability and life quality indexes and among other things that are gradually being achieved generating a greater impact”, said Gustavo De la Vega, NativApps’ CEO.
Why working with your competition?
Many companies believe that their competitors are their enemies, because they compete for the same market. However, at NativApps we believe collaboration between competitors should be a common practice for modern economies, because this partnership allows companies achieving mutual benefits more efficiently.
In addition to this, planning activities with competitors opens doors to innovation, to co-create value, to improve ourselves, to develop projects with common goals and to take advantage of opportunities to promote the sector’s competitive dynamism.
“This first Hackathon we do together highlights the general objective of what we are visioning, and we want to do that is to build a business ecosystem.” said Gustavo de la Vega.
For the lecturer and marketing and business specialist, Carlos Jiménez, there are other three reasons why it is useful to cooperate with competitors:
- The market growth is stimulated, because everyone focuses on working to provide the best solutions and help the companies from the same industry to grow. There is logic for it: “If the market is bigger, everyone wins”.
- Efficiency improvement in projects execution, because if resources are shared for the projects execution (for production, marketing and research), the costs will be amortized better over time. Some of the examples highlighted by Jiménez are research projects, collaboration for manufacturing certain components, infrastructure sharing, etc.
- Union is strength. Partnership working allows companies to join forces, fight for common goals or protect themselves against external threats, such as foreign competitors, products or substitute technologies. Even from the government that can affect sector profitability through their public policies.
Talent development trough learning opportunities. With collaboration between competitors, the talent is a winner, because learning opportunities are created and the labor market is strengthened. The Hackathon, for example, increased the specialized talent community interested in the world of software development and the progress of the city.
“What we want is to build an ecosystem in which every student can join from their first semester, through their career and even during their professional life, and in which they always have the possibility to develop themselves, to grow and achieve world class results here in Barranquilla, because it is possible, we believe it and it is the vision what we are building”, said Alfredo Araujo, Joonik’s founder.