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Barranquilla was chosen as the operational base of Jumio in Latin America with NativApps as local partner. “After an exhaustive analysis, Barranquilla was briefly included due to its talent, infrastructure, location and environment".
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Vice President of Global Operations
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What the media say about us
The Silicon Valley company established in Barranquilla
This giant technology company from Silicon Valley opens its operations in Colombia
Jumio inaugurates in Barranquilla the first identity verification center in Latin America
Silicon Valley company starts operations in Barranquilla
Innovation with DNA from Barranquilla
Jumio impacts on the "knowledge transfer"
Let's create digital products together
+57 310 720 1899
+57 (5) 3148468
Calle 94 # 51B – 43
Centro Empresarial Buró 51, Office 607
Barranquilla - Colombia
50 SE 2nd Ave Suite 404
Miami, FL 33131
United States
Contact Us!
The Silicon Valley company established in Barranquilla
Gustavo De la Vega, NativApps founder and manager for Latin America at Jumio
Jumio SAS started operations in partnership with NativApps, a company which its main locations
are in Colombia. It is a society of the American company Jumio Corp, located in Palo Alto
California.
With 400 jobs generated and an initial investment of USD 1 million in the first stage, Jumio, a tech
company based in Silicon Valley, California (USA), began its operation in Barranquilla with its first
Latin American office.
The arrival of this company is valued because of the positioning of Barranquilla as an attractive city
due to the development of its infrastructure and talent.
Gustavo de la Vega, an entrepreneur and businessman with more than 15 years of experience,
explains that the arrival of Jumio Corp was with a partnership with NativApps. This company
develops software, content, support and operations is the partner of Jumio S.A.S., as it is
registered in the Barranquillla Chamber of Commerce.
"The operation started with 150 job positions, an investment of more than 5 million dollars per
year during the first stage. In the next 24 months it is estimated to grow by 200%; to generate 400
jobs in less than two months. The staff trained and hired are technicians who are mostly
graduated from institutions such as Itsa and with 40% knowledge of English," said Gustavo de la
Vega.
Jumio's global activity, and its business line, consists of identities verification and authentication
solutions for their clients over the world.
When people apply for a credit through a technological platform, for a visa to enter a country in
the world or acquire some services, they go through a verification of identity and personal
information process.
If you are interested in acquiring an air ticket or book a hotel in any city in the world, for example,
you must attach some scanned documents and complete personal information forms. Your
identity is confirmed by companies like Jumio.
The American company, founded in the heart of Palo Alto, where Apple, Google and Facebook also
did, made a partnership with NativApps to develop digital tools and meet the requirements of
identity confirmation. An operation that demands trust and confidence from clients such as banks,
embassies and other organizations that have online procedures; besides having available staff to
develop the technologies.
"We seek to impact the city and recognize the work that has been done by the local government
to provide a city with a better infrastructure, showing that it is an attractive city for investment,
and it make us to be in the focus of Silicon Valley companies. Jumio is a global technology
company that is in Barranquilla as a result of the work of Procolombia, ProBarranquilla and
universities," said Gustavo de la Vega.
Jumio Corp was founded in 2010 by Daniel Mattes and in 2016 it was in a restructure process due
to financial problems. In the same year, it was acquired by Eduardo Saverin (co-founder of
Facebook), who rescued the company from bankruptcy and consolidated it as the main company
in identity verification business.
Currently, Jumio has offices in Canada and the United States, but its only verification operations
center is in India. In total, it has more than 2,500 employees around the world, as well as between
350 and 400 customers in 40 countries, from financial sectors, cryptocurrencies, sharing
economies companies, retails, among others.
Jumio’s official website informs and shows what kind of organization is, its locations around the of
the world: Palo Alto, California (USA), London (England), Vienna (Austria), New York (USA),
Singapore, Montreal (Canada), Rajasthan (India), Linz (Austria). And it is expected that Barranquilla
will appear in this location section.
Jumio arrives to Barranquilla from Silicon Valley to generate jobs. A room in which hundreds of
young people are sitting in front of two monitors reviewing the veracity of passports, visas and
other identity documents that are seen in movement. To enter there, the agents, who are mostly
between 20 and 30 years old, have gone through rigorous security protocols because they cannot
enter carrying a mobile device or watch.
The employees started to work, while some parts of the office are still being prepared, which, in a
record time of 52 days, was built at Buró 51 business center in Barranquilla.
The scene takes place at the Jumio Identity Verification Center, a multinational that has the largest
global participation in the online identity verification market and whose operations extend to
India, Singapore, London, as well as US cities in the state of California and New York.
This company -whose biggest shareholder is the Brazilian billionaire Eduardo Saverin, who has a
fortune that exceeds US $ 10.1 billion, ranked No.148 of The Forbes’ World's Billionaires list and
was co-founder of Facebook- he decided to open in the Colombian Caribbean region, its first office
in Latin America, which is also its main headquarters for the region.
If you have made a transaction with Airbnb, WeWork, United Airlines or Coinbase and if you have
uploaded a scanned document to an embassy platform anywhere in the world, it may be that
office in the capital of Atlantico - where there is no possibility of looking to the streets because the
windows are opaque as part of the security guidelines, where your documents arrive to be
verified.
When users request a credit online or request a visa through a diplomatic institution website, they
must attach some documents and fill out forms with their personal information.
Instead of calling each person and interviewing them to verify data and validate both data and
identities, Jumio is hired to do this work from their verification centers for banks, embassies and
companies from different sectors that have online procedures. So far, the company claims to have
made more than 120 million verifications.
For this landing in Latin America, Jumio made an exhaustive search for several countries, but in
Barranquilla he met with the Colombian company NativApps, which was chosen to be his regional
partner. Its founder, who is now the Manager of Latin America at Jumio, Gustavo de la Vega, said
that the construction of this Identity Verification Center is positive because it generated 400 jobs,
with the expectation of growth in 200% in the first twelve months and an investment that exceeds
US $5 million. They aspire to have more than 1,200 local employees within two years.
Jumio Corp was founded in 2010 by Daniel Mattes and in 2016 it was in a restructure process due
to financial problems. In the same year, it was acquired by Eduardo Saverin (co-founder of
Facebook), who rescued the company from bankruptcy and consolidated it as the main company
in identity verification business.
Currently, Jumio has offices in Canada and the United States, but its only verification operations
center is in India. In total, it has more than 2,500 employees around the world, as well as between
350 and 400 customers in 40 countries, from financial sectors, cryptocurrencies, sharing
economies companies, retails, among others.
Jumio’s official website informs and shows what kind of organization is, its locations around the of
the world: Palo Alto, California (USA), London (England), Vienna (Austria), New York (USA),
Singapore, Montreal (Canada), Rajasthan (India), Linz (Austria). And it is expected that Barranquilla
will appear in this location section.
"This investment focus Barranquilla and Colombia in the spotlight from other Silicon Valley
companies, leaders in the technology sector, may consider us as a location for a possible
international expansion," said De la Vega.
The first approach was made at the end of 2017, through Procolombia. Jumio learned about the
investment and business environment in the country, particularly about the BPO sector.
"After a thorough analysis, Barranquilla was briefly included due to the people, infrastructure,
location and low risk environment. Barranquilla has a high availability of workforce with university
education and many local universities that currently feed to the labor force and without a doubt in
the future they will also do it ", explains Mike O'Callaghan, Vice President of Global Operations at
Jumio Corp.
They also saw that Barranquilla has new office buildings, roads, transportation, stores and hotels
to support this branch office. However, it was important the proximity to the Internet backbone
through the multiple submarine fiber cables that are found along the Caribbean coast of Colombia,
since Jumio depends on high availability connectivity.
Other factors considered, the city is only 2.5 hours direct flight from the United States, is
considered a low risk city due to the low probability of natural disasters, it has a stable democracy
and improvements in local security indicators.
"The arrival of Jumio to Barranquilla generates a wave of positive actions, such as the jobs
increase, city department positioning, new revenues and movements in economic matters," said
Ana María Badel, executive director of ProBarranquilla, the agency of promotion of local
investment.
In December was Jumio's first visit to the city. Four months later, in April, the decision was made.
One of the challenges for starting operations has been to select talent. The biggest need are
technicians with 40% of English, they should not talk on the phone but understand basic functions.
They are hired directly and unlike other companies in the sector, they are paid from the first day,
including the training stage that can take between three weeks and a month.
For Procolombia, what is happening speaks very well of Colombia's competitiveness and potential.
"We are talking about a company from the heart of Silicon Valley that settled in the country and is
pioneer as the first identity verification center in Latin America, which will benefit different sectors
such as finance, government, telecommunications, among others. It will generate new jobs and
make the region visible as another development pole of the IT sector," the entity said in response
to a written questionnaire.
According to the Contact Center and BPO Colombian Association, that sector generates income in
Colombia that is around $ 8 billion a year representing 1.4% of GDP. The average growth of the
industry has been 15% in the last 15 years and exports, according to the most recent survey of the
sector, were by US $ 665 million, above the US $ 473.4 four years ago (only in the BPO sector).
However, the arrival of Jumio represents the exploration of an unknown terrain in that sector in
the country. According to McKinsey, it is estimated that this year the business of identities
verification and validation will move about US $ 10 billion in revenue and that figure will double by
2020.
Brian Bolon, Head of Enablement Solutions for Operations at Jumio Corp.; Mike Ocallaghan, Vice President of Global Operations at Jumio Corp and Gustavo de la Vega, CEO at NativApps and Manager at Jumio for Latin America.
This giant technology company from Silicon Valley opens its operations in Colombia.
Jumio expects to create 1,200 jobs in Barranquilla in the next two years.
8/14/2018
Probarranquilla figures show at least 89 projects that have been materialized in the capital of
Atlántico in the last 10 years, by foreign investors from the United States, India and Spain mainly,
and reinvestment projects by companies in the sector, which have represented more than US $
190 million in flows for the department of Atlántico, as well as the generation of 8,300 formal jobs.
The entity says that the department has positioned itself internationally as a platform to serve the
BPO sector, IT and telecommunications industry, having the second largest bilingual population in
the country (60,000 bilingual inhabitants, according to the census conducted by the Dane) and a
privileged connectivity for the four submarine fiber optic cables that enter the city, of the ten that
the country has.
However, figures from contact center and BPO sector, 240,000 jobs are generating from this sector
in the country, only 5.4% is focused in the Atlántico department, while Bogotá (41.10%), Medellín
(20.5%) and Valle del Cauca (8.6%), in the first places.
What is Jumio?
The consultancy McKinsey refers in a report to the identity verification as a service that is offered
with the verification function with the scale and security necessary to conduct confidential
transactions in a fast, safe and efficient way. This report indicates that financial services (28%),
shared economy and travel (16%), government (15%), retail (9%) and telecommunications (8%) are
the sectors that most access to that service
With less market share, Jumio competes with companies such as Mitek Systems, which is listed on
the stock exchange and has shown to be profitable in recent years.
The company was founded in 2010 by Daniel Mattes, but in 2016 it accepted Chapter 11 for a
restructuring process due to financial problems (such as the Law 550 in Colombia). The same year,
the company was acquired by the billionaire Eduardo Saverin who rescued from the bankrupt and
consolidated it as the main company in identity verification business.
Jumio has more than 2,500 employees around the world, as well as between 350 and 400
customers in 40 countries, from the financial, cryptocurrencies, shared economy, retails sector,
among others. Although before the identity verification center opened in Colombia, the only one
was in India.
In its most recent financial statements, Jumio reported that its best quarter in sales in the
company history was the second of this year with cut-off date to June 30, 2018 The results were
248% increase in sales, compared to the same quarter last year. Those results, according to the
company, were driven by record sales growth in the Asia Pacific region, which increased 531%
from the previous quarter.
NativApps, the company with which Jumio made the partnership in Colombia is dedicated to:
software development, digital content for education and support and operations.
Jumio arrives to Barranquilla from Silicon Valley to generate jobs. A room in which hundreds of
young people are sitting in front of two monitors reviewing the veracity of passports, visas and
other identity documents that are seen in movement. To enter there, the agents, who are mostly
between 20 and 30 years old, have gone through rigorous security protocols because they cannot
enter carrying a mobile device or watch.
The employees started to work, while some parts of the office are still being prepared, which, in a
record time of 52 days, was built at Buró 51 business center in Barranquilla.
The scene takes place at the Jumio Identity Verification Center, a multinational that has the largest
global participation in the online identity verification market and whose operations extend to
India, Singapore, London, as well as US cities in the state of California and New York.
This company -whose biggest shareholder is the Brazilian billionaire Eduardo Saverin, who has a
fortune that exceeds US $ 10.1 billion, ranked No.148 of The Forbes’ World's Billionaires list and
was co-founder of Facebook- he decided to open in the Colombian Caribbean region, its first office
in Latin America, which is also its main headquarters for the region.
If you have made a transaction with Airbnb, WeWork, United Airlines or Coinbase and if you have
uploaded a scanned document to an embassy platform anywhere in the world, it may be that
office in the capital of Atlantico - where there is no possibility of looking to the streets because the
windows are opaque as part of the security guidelines, where your documents arrive to be
verified.
When users request a credit online or request a visa through a diplomatic institution website, they
must attach some documents and fill out forms with their personal information.
Instead of calling each person and interviewing them to verify data and validate both data and
identities, Jumio is hired to do this work from their verification centers for banks, embassies and
companies from different sectors that have online procedures. So far, the company claims to have
made more than 120 million verifications.
For this landing in Latin America, Jumio made an exhaustive search for several countries, but in
Barranquilla he met with the Colombian company NativApps, which was chosen to be his regional
partner. Its founder, who is now the Manager of Latin America at Jumio, Gustavo de la Vega, said
that the construction of this Identity Verification Center is positive because it generated 400 jobs,
with the expectation of growth in 200% in the first twelve months and an investment that exceeds
US $5 million. They aspire to have more than 1,200 local employees within two years.
Jumio Corp was founded in 2010 by Daniel Mattes and in 2016 it was in a restructure process due
to financial problems. In the same year, it was acquired by Eduardo Saverin (co-founder of
Facebook), who rescued the company from bankruptcy and consolidated it as the main company
in identity verification business.
Currently, Jumio has offices in Canada and the United States, but its only verification operations
center is in India. In total, it has more than 2,500 employees around the world, as well as between
350 and 400 customers in 40 countries, from financial sectors, cryptocurrencies, sharing
economies companies, retails, among others.
Jumio’s official website informs and shows what kind of organization is, its locations around the of
the world: Palo Alto, California (USA), London (England), Vienna (Austria), New York (USA),
Singapore, Montreal (Canada), Rajasthan (India), Linz (Austria). And it is expected that Barranquilla
will appear in this location section.
Jumio Corp., a company from the heart of Silicon Valley, today opens in Barranquilla the first
Identity Verification Center in Latin America.
The company, which has operations in India, the United States and Canada, arrives the national
territory in partnership with the company NativApps, an entrepreneurial model that was born six
years ago in Cartagena and three years ago opened offices in Barranquilla with 10 employees.
"With the start of operations in partnership, Jumio and NativApps created 400 new jobs in the last
two months. The adequacy of the facilities and the personnel hiring were made in a record time of
52 days and we will make an initial investment of US $5 million in the following 12 months, which
will continue contributing to the progress of the city ", said Gustavo De la Vega, NativApps founder
and CEO.
The collaboration between the two companies was due to the work made with Procolombia and
Probarranquilla, which began in last December to identify a company in the IT sector in the
Caribbean region.
For Flavia Santoro, president of ProColombia, "the arrival of the multinational Jumio is a vote of
confidence in the Colombian IT, one of the sectors through which the National Government will
promote the economic and productive development of the country."
She said that this type of investment "has a direct impact on the employment generation, transfer
cutting-edge technology and knowledge which contribute to the competitiveness of the country
and its regions."
Jumio starts operations in Barranquilla.
Jumio inaugurates in Barranquilla the first identity verification center in Latin America
The multinational arrives to the city in partnership with NativApps and due to the work made by
with Procolombia and Probarranquilla.
8/14/2018
Jumio, a Silicon Valley company, dedicated to the verification and validation identity business will
start its operations since next Tuesday, August 14 in Barranquilla, after contacting NativApps, a
company dedicated to software development and digital content for education for six years.
Gustavo De la Vega, CEO at NativApps, said that 400 direct jobs have already been created and it is
projected to generate 1,500 in the next two years in Barranquilla with the arrival of Jumio, which
have offices in Canada and United States but their only verification center is in India and the
company has 2,500 employees in the world.
It is estimated that the verification and validation identities business will move this year some US
$10 billion in revenue and for 2022, that figure will double.
Jumio was founded in 2010 by Daniel Mattes and later acquired by Eduardo Saverin (co-founder of
Facebook), who rescued the company from financial problems and consolidated it as the main
company in the identity verification business.
Silicon Valley company starts operations in Barranquilla
1,500 jobs would be generated during the next two years
8/10/2018
If you have used Airbnb or United Airlines, or if you have uploaded your passport in the digital
platform of an embassy, it is likely that those documents were reviewed from Barranquilla. This is
the result of an alliance between the Californian company Jumio, a multinational with the largest
global market share in on-line identity verification, and a growing digital company from
Barranquilla.
Gustavo de la Vega, NativApps founder.
Innovation with DNA from Barranquilla
Three examples of digital start-ups that have benefited from being in the capital of Atlántico; NativApps, Virtualand and Medilínea show how Barranquilla is a nursery for innovation.
2019
Jumio used to have its sole operating center —where they serviced its more than 400 customers
from 40 countries in the financial, governmental, digital, and retail sectors, among others— in
India. In 2017, they began their quest through an array of countries in the region to find a location
to open a second headquarters that would allow them to service the Latin American market.
They evaluated many cities in the country, but Barranquilla won over the others —Bogotá and
Cartagena—, due to the instrumental role played by ProBarranquilla. In this case the entity
organized an effective rapprochement agenda to connect them with IT companies, where there
where there was a particular one that caught their attention: NativApps, a young company, whose
business focuses on digital contents, software development, and support and operations.
A few months later, and with an initial investment of above US$4 million, they began building their
workspace in the Buró 51 building, where over 400 people work today.
For Gustavo de la Vega, NativApps founder, the relationship with Jumio was possible because they
found in his company a sound, honest, and agile ally, but also because they discovered that
Barranquilla was a territory that stands out due to its infrastructure and its Internet connectivity.
Silicon Valley technology in Palo Alto, California (USA) arrived in Barranquilla and for the first time in Latin America with Jumio Corp, a company dedicated to providing identity verification services. The company arrived at the capital of the Atlantico thanks to the accompaniment of Procolombia and Probarranquilla, and a negotiation with Nativapps, a company located the Colombian Caribbean, with Brian Bolon, Global Head of Enablement Solutions at Jumio Corp.
The biggest impact of the technology-based firm entry, which arose in the same nest of Apple, Facebook and Google, is valued in the first instance since the investment: more than one million dollars and the creation of almost 400 jobs in its first stage. But what stands out more about the company Ana Maria Badel, director of Probarranquilla, is that Jumio S.A.S., how it is registered in the CCB since May, is transmission of experience.
"The impact on employability goes far beyond because 393 new jobs are generated. Professionals from India will provide technical training to the Jumio employees, which is the human capital of the Atlántico. In other words, our talent is being trained in skills and new technologies that are used by companies in Silicon Valley, allowing us to work, not only for the attraction of foreign capital flows, but for the attraction of knowledge that will make us more competitive ", Badel analyzes.
The US company interest began last year, when it identified the Caribbean as a region for establishing. Mexico and other countries of the area also competed to host the second headquarters of operations in the world for the identities verification of Jumio's clients in the world and to join Rajasthan (India), where the only office was.
Procolombia offered foreign direct investment destinations, placed the investor in the competitive advantages and differentials compared to other markets. In December 2017 Jumio showed its interest in Cartagena and Barranquilla, and Procolombia offered its facilitation with the regional promotion agencies to introduce partners, among which was Nativapps and its founder, Gustavo de la Vega.
This entrepreneur with more than 15 years of experience said that the negotiation was opened and defined in the first quarter of the year with Brian Bolon. At the end of January, they presented a proposal that they described as "transparent", whose structure included the costs and numbers that they would assume in case of obtaining the operation.
"Transparency, the conditions of the city, sharing all our information and more than showing us as a client, we become their partners. In addition, we also comply with that requirement in the development area of new technological tools that Jumio Corp. requires. All this put us at the forefront, "said Gustavo De la Vega.
Barranquilla affirms its attraction as an investment city and for service companies, which is the majority in the business sector. Ricardo Granados Sarmiento, Director at Grans Consulting, points out that outsourcing by integrating into reality means that a supplier can make and creating competitiveness.
Jumio S.A.S. is part of the BPO sector, but it is a service called 'back office', whose activity is not done in front of the client but in the back office. Basically, it is the operation, not the interaction with the client. "They are services of multiple dimensions. Verify, go and search databases. There are several elements that integrate it to serve a company. Colombia strengthens the activity. Not only outsources, it also makes configuration, "Granados says.
The consultant identifies that this service industry should prevent personnel turnover rates from reaching 10%, a percentage that is high and can occur with young personnel. "In the services sector, stability is needed, and the rotation is maintained for the activity evolves. If you are focusing on the training, you are investing to not have rotation. In addition, the country has consolidated successful markets and are characterized by health, logistics, BPO and back office. The cities are aiming to specialize, and Barranquilla can do it."
Flavia Santoro, President at Procolombia, indicates that with Jumio there is a vote of confidence in the IT sector in Colombia and reaffirms that there is a entrepreneur’s cluster, companies and institutions with attractive strategic location, quality workforce, favorable commercial environment and access to diversified growth markets. "The Government will promote the economic and productive development of the country in this segment. The factors mentioned have a positive effect in attracting companies to our territory."
Entrepreneurs emphasize the impact of knowledge transfer. Jonathan Tarud, from Barranquilla, with experience close to Silicon Valley, highlights that the knowledge transfer that Jumio brings contributes to the development of the city. "What has been offered is like a driving force for an inexhaustible and incredible talent that we have."
Christian Van der Henst, co-founder of Platzi, a Colombian venture with investment from Silicon Valley, said: "It is exciting to see that there is a desire to invest in Barranquilla by companies like Jumio, because it shows that there is human talent trained to work for the world from a region that has connectivity. I want to see more companies."
Gustavo de la Vega has a personal challenge and with the entire business with the expectations generated by Jumio and its partner Nativapps: organizations must become social. He affirms it from the growth indicators. Nativapps has grown as a SME and since 2016 they have grown up to five times. "They are companies that must impact. I want to continue working with organizations that improve not only the quality of their citizens, but also their territory of operation. The challenge is that 10 years we are a social company."
Gustavo de la vega, entrepreneur and Manager for Latin America at Jumio S.A.S.
Jumio impacts on the "knowledge transfer"
8/1/2018